Weavve

Branding Strategy | UI/UX Design | Concept & Art Direction | Copywriting

Founded in 2019, Weavve is an aggressively growing e-commerce DTC home & living brand. The company has since boosted their growth through launching a new vertical via a new brand. 

The brief

Weavve’s brand lacked a strong visual identity.

It looked cold and unwelcoming, which was not representative of the friendly, warm Everyman brand archetype they desired to be.

The website shopping experience for users was confusing and visually underwhelming. Brand image assets were not reflective of what Weavve wanted to be and was missing contemporary appeal for its modern audience.

Weavve rebranding exercise:

Rebrand Weavve’s visual identity & re-establish its web UI/UX.

Weavve 2.0

Concept Planning & Execution Widad Darke

Photography & Editing Nafhah Noor, Marcus Lim

Assist & Talent Hui Jie Ng

Brand Image Assets

(P) Mist Grey 45 Degrees.jpg
(P) Aly Reading Side.jpg
(P) Midnight Front.jpg
(P) Midnight Front.jpg
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Wv 14 Aug Day 4 RS-09585 (2).jpg

Website

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Copy of CHR04343-Edit.jpg
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