Ted & Luna

Branding Strategy | UI/UX Design | Concept & Art Direction | Copywriting | Content Creation | Illustration

An online mother and baby brand selling baby goods launched in 2022, with a focus on magical comfort.

You’ve entered a whole new universe: Parenthood. 

We’re here in this strange and wonderful place together with you, where long, dark sleepless nights make stars twinkle brighter, and countless falls lead to first steps.

Here’s where ironies bloom in abundance; it’s exciting and scary, fulfilling and frustrating, and wonderfully bittersweet, all in the same breath (no wonder we inhale coffee).

Ted & Luna’s timeless, modern essentials present effortless solutions to traditional parenting problems. In your hands are beautiful products of heirloom quality that are a dream to use, sprinkling joy and everyday magic with your little ones.

Brand Launch

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Lemonade Stand

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Rustic Dinnerware